Inside the May 2008 print edition of 
Strategic Health Care Marketing

• Minnesotans Go e-Shopping for Health Care with Carol
• Hospital Uses Technology Instead of Bricks and Mortar to Create Neuroscience Center Presence
• Strategic Ad-Visory: An Alabama Health System Brands Itself with A Memorable - and Unusual - Involvement Device
• Five Lessons from Studying the St. Vincent's Campaign
• Read It Today! ... Influencer: The Power to Change Anything
• ROI of the 'Proceduralist' Movement - Shorter Stays, Improved Safety, Fewer Admissions

Inside the April 2008 print edition of 
Strategic Health Care Marketing

• Some ERs Break the 'Wait' Mold
• Hospital Builds a Presence in San Francisco with Humor: Getting the Right Eyeballs
• Regional Health System Broadens Mission with Major Gift
• HCAHPS - Now What?
• Patient Satisfaction - Excellent Is a Higher Standard Than Always

Inside the March 2008 print edition of 
Strategic Health Care Marketing

• Health Care Organizations Can Harvest Retail Opportunities Within Their Doors - Florida System Shows the Way
• Retail Fundamentals
• Mini-Medical School for Adults Provides Community Outrearch
• Medical Tourism: Opportunities Outweigh Risks for U.S. Hospitals
• MedPharma Partners: Five Predictions About Medical Tourism
• Behind-the-Scenes Program Targets Community Influentials, Donors

Inside the February 2008 print edition of 
Strategic Health Care Marketing

• Hospitals Share Successful Physician Relations Strategies
• Move Over Women, It's Time Providers Gave Men Their Due
• Strategic Ad-Visory: Getting the Marketing Plan Right Helps Phoenix Children's Hospital Do More Than Just Effective Advertising
• Lessons from the Phoenix Children's Hospital Story
• Sutter Health Joins in Employee Health Management Trend

Inside the January 2008 print edition of 
Strategic Health Care Marketing

• Good Intentions Aren't Always Rewarded - at Least at First - As ProvenCare Can Attest
• Study: Hospitals Could Better Prepare Moms for Discharge
• Strategic Ad-Visory: When the Competition Gets Tough, It Sometimes Pays to Make the Ads Even Tougher
• House Call Medicine Comes of Age

Inside the December 2007 print edition of 
Strategic Health Care Marketing

• It's Not Only Good to Be Green - For Hospitals, It's Imperative: The Role of Marketers
• Specific Ways for Marketers to Help Drive and Promote Rguer
  Organization's Environmental Stance
• Health First Invests in a Strengths-Based Focus: Performance Through Identifying and Leveraging Talents
• Read It Today! The Art of Woo: Using Strategic Persuasion to Sell Your Ideas, Baby Boomers and Their Parents: Surprising Findings about Their Lifestyles, Mindsets, and Well-Being
• 12-Month Index of Articles ... January - December 2007

Inside the November 2007 print edition of 
Strategic Health Care Marketing

• Marketers Need to Help Drive Better, Faster, and Cheaper Health Care
• Moving Market Share with a New Mover Program: A Well-Executed Initiative Can Demonstrate an Outstanding ROI
• Simple Tool Helps Personalize Patient Care
• Ideas That Stick: Simple, Unexpected, Concrete, Credible, Emotional, and Storytelling
• New Test for Infectious Disease Should Put Lab on Marketing and Business Development Radar
• Using Non-Traditional Marketing Channels to Help Tell Your Story
• Focus on the Patient in Women's Health

Inside the October 2007 print edition of 
Strategic Health Care Marketing

• Cause Marketing Offers Mutual Benefits
• A Turning Point Executive Advisor: Designing a Conflict Management System for Hospitals
• Roadside Messages Evolve: Electronic Billboards
• Why You Need a Sales Strategy for Outpatient Services: Tips from BayCare, Advocate

Inside the September 2007 print edition of 
Strategic Health Care Marketing

• No End in Sight for Pain Relief
• Strategic Ad-Visory: How Keeping TV Advertising Simple, Friendly, Folksy, and Local Helped Unity Health Build Consumer Awareness
• Proven Ideas for a More Practical, and Painless, Strategic Planning Process
• The Health Care Challenge: What Can Marketers Learn from Consumer Trends?
• Questions to Ask Women

Inside the August 2007 print edition of 
Strategic Health Care Marketing

• Collection of Competitive Intelligence Requires Sensitivity to Market and a Systematic Approach to Its Use Hallmarks of a Successful Hospital Marketing Function
• Spiritual Care: A Potentially Huge Patient Satisfaction Opportunity
• Raising Big Bucks: Four Different Takes on Fund-Raising Events

Inside the July 2007 print edition of 
Strategic Health Care Marketing

• Two Providers, Consultant Point Way To Creating an Innovation Capability: Culture, Strategic Alliances, Tools
• SPARC: Life in a Glass Bowl
• Novant Health Shows Drive to Service Excellence Is a Continuous Process
• Marketers Seek to Meet Ambitious Goals with Stretched Resources Super-Sized Call CentersProvide Efficiency, Better Service

Inside the June 2007 print edition of 
Strategic Health Care Marketing

• Corporate Clinics: Grounds for Collaboration
• The Challenges of Bringing e-Learning to a Multinational, Multilingual County Hospital
• Tracking the Tracking Systems for Physician Relations Efforts - Software Just One Aspect of a Successful Tracking System
• Strategic Ad-visory: One Piece of Advanced Technology, Three Ways Hospitals
  Have Promoted It
• Lessons to Be Learned from da Vinci

Inside the May 2007 print edition of 
Strategic Health Care Marketing

• Is There a Role for Hospitals in the Medical Spa Movement? Memorial Hermann, Clarian Health Take the Plunge
• A Growing Market as Centers Help More Americans Sleep
• For Smarter, More Effective Marketing, Think Inside the Box
• As Insurance Coverage for Eating Disorders Wears Thin, Hospitals and Families Seek New Solutions

Inside the April 2007 print edition of 
Strategic Health Care Marketing

• Marketing May Be Moving Toward Becoming a 'More Holistic' Enterprise: Reporting Quality to Consumers Is a Question
• The Re-Branding of St. Luke's
• A Turning Point Executive Advisor: Calculating ROI for a da Vinci Surgical System
• Rx Exodus: Another Take on Medical Tourism
• Effort to Improve Emergency Department Efficiency Is a Hospital Undertaking: Second of Two Parts
• Hospital System Makes Mark in Book Publishing

Inside the March 2007 print edition of 
Strategic Health Care Marketing

• Hospitals Attempt to Expedite Care at Their New Front Door - First of Two Parts on Emergency Departments
• Taking the Pain Out of Waiting
• Nurses Take Active Role in Transforming Care - What Could Be More Logical? Innovative Steps Have Positive Effect on Satisfaction Levels
• Study Demonstrates Benefits of Frequent Nursing Rounds
• Patients' Presence at Shift Change Makes a Difference
• CEOs and MDs Are Dancing As Fast As They Can to Build Relationships
• Strategies for Call Coverage

Inside the February 2007 print edition of 
Strategic Health Care Marketing

• Health Systems Join the Quick-Care Clinic Movement
• Consumer-Driven Health Care Is Beginning To Have Broad Impact on Physicians
• Beyond Patient Satisfaction Research: Developing a System to Understand the Root Causes of Patient Satisfaction and Dissatisfaction
• Ad Guys Dish Out 'Survival' Tips with Humor
• Read It Today! Review of Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing; The Disney Way: Harnessing the Management Secrets of Disney in Your Company, Revised Edition; The Cure: How Capitalism Can Save American Health Care; The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable

Inside the January 2007 print edition of 
Strategic Health Care Marketing

• The Internet Won't Mean the End of Traditional Advertising in Any Way, But Ad Creativity Will Be Ever More Important
• More Than Money, Tap the Value-Added Contributions of Foundations
• Hospital, Medical College Share Joint Clinical Brand
• Psst! Leveraging Word-of-Mouth Attracts Customers and Saves Money
• Fast Takes: News & Trend Lines