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  Home > Our Publications > eHealthcare Strategy & Trends > Recent Monthly Headlines
eHealthcare Strategy & Trends: Recent Headlines

Inside the June 2014 print edition of
eHealthcare Strategy & Trends:

  • Is Your Appointment Booking System Ready for the 21st Century?
  • Healthcare System Develops Hub to Congregate Its Mobile Apps
  • Ask The Expert: What Are Best Practices for Physician Directories?
  • A New York Hospital Reaps Innovative Ideas from Hackathon
  • EHR Best Practices Offered by Cleveland Clinic
  • Mobile Analytics: How They Differ, How They Enable
  • Web Takes ... June Picks: Willamette Valley Medical Center, Reading Health System, Chester Regional Medical Center
  • My Internet ... Personal Solutions, eNews Pulse

Inside the May 2014 print edition of
eHealthcare Strategy & Trends:

  • Aurora Health Care Creates a Best-of Class Patient Portal
  • New Online Portal Designed to Help Employees Manage Cancer Diagnosis in the Workplace
  • Healthcare Turns to Open Source Software
  • After a Three-Year Hiatus from Healthcare, Observations from a Digital Marketing Pro
  • Ask The Expert: What Are the Best Ways to Enhance Patient Engagement Across the Healthcare System?
  • Web Takes ... May Picks: Athens Regional Health System - Wellness, The University of Kansas Hospital, Murray-Calloway County Hospital
  • My Internet ... Personal Solutions, eNews Pulse

Inside the April 2014 print edition of
eHealthcare Strategy & Trends:

  • Focus on Social Business, Not Social Media
  • Marshfield Clinic Spins Off Information Services Group
  • Ask the Expert: What Are the Top Web Design Trends Today? Not Just Responsive Design
  • PinnacleHealth Creates Three Paths to Consumer Engagement
  • Web Takes ... April Picks: Centegra HealthSystem, Renown Health
  • My Internet ... Personal Solutions, eNews Pulse

Inside the March 2014 print edition of
eHealthcare Strategy & Trends:

  • Virtual Assistants Become the Newest Members of the Healthcare Team
  • Protect Your Investment With Usability Testing and Eye Tracking
  • Bradford Regional Medical Center Opens First US Inpatient Internet Addiction Program
  • Ask the Expert: Are Family Caregivers an Overlooked Audience?
  • Building an Intranet Squarely Focused on Employee Engagement
  • Web Takes ... March Picks: Grady Health System, UConn Health
  • My Internet ... Personal Solutions, eNews Pulse

Inside the February 2014 print edition of
eHealthcare Strategy & Trends:

  • Video Visits Between Patients and Doctors Gain Traction
  • Midwest Health System Reduces Online Marketing Competition Among Its Hospitals
  • Online Portal Enhances Population Health Management Program -- User-Friendly, Customizable Program Helps Employers Reduce Healthcare Costs
  • Ask the Experts: What Key Areas Should Healthcare Marketers and Communicators Address?
  • Patient-Centric Approach Key to Successfully Reducing Self-Pay Balances
  • Web Takes ... February Picks: Nash Health Care, Arkansas Children's Hospital, Stamford Hospital
  • My Internet ... Personal Solutions, eNews Pulse

Inside the January 2014 print edition of
eHealthcare Strategy & Trends:

  • West Coast System Provides Guidance on Effective Online Advertising
  • Healthcare and Hummingbird: How Will Google's Latest Algorithm Affect Your SEO Efforts?
  • Data Analytics Drive Marketing Success - Usage Is Not Just for the Big Boys
  • Ask the Expert: How Should We Align Our Hospital Strategy With Generational Shifts and Values?
  • Web Takes ... January Picks: Texas Health Resources - Well-Being, UnitedHealth Group - Careers
  • 12 Month Index ... January 2013 - December 2013
  • My Internet ... Personal Solutions, eNews Pulse

Inside the December 2013 print edition of
eHealthcare Strategy & Trends:

  • Virtual Reality Program Helps Treat Mental Health Problems
  • Telemedicine Pilot Aims to Reduce Costs and Improve Access to Care for Rural Children
  • Protect Your Game: Hospital for Special Surgery's Portal for Golf
  • Ask the Expert: What Should Digital Healthcare Directors Focus on in 2014? Part Two
  • Web Takes ... December Picks: Virtual Tours - Roper St. Francis, Holy Redeemer Healthcare at Bensalem, and UCLA Health, MD Anderson Cancer Center - Physician Referral
  • My Internet ... Personal Solutions, eNews Pulse

Inside the November 2013 print edition of
eHealthcare Strategy & Trends:

  • Patient Engagement? There's an App for That
  • Improving the Online Patient Experience: Usability Tests and Task Completion
  • Ask the Expert: What Should Digital Healthcare Directors Focus on in 2014? Part One
  • 2013 eHealthcare Leadership Award Winners
  • Web Takes ... November Picks: Gundersen Health System, Mayfield Clinic, Lehigh Valley Health Network
  • My Internet ... Personal Solutions, eNews Pulse

Inside the October 2013 print edition of
eHealthcare Strategy & Trends:

  • Lessons Learned in Building the Brand Through Health Content and Social Media -- Conventional Thinking Often Wrong
  • Deploying Mobile App to Address a Valuable Need and Transition the Community to Using Technology
  • Using Google Analytics to Drive Marketing Decisions -- Going Beyond Website Visits and Page Views
  • Hashtags on Facebook Don't Boost Viral Impact
  • Ask The Expert: How Do You Build an Effective Dashboard for Digital Marketing?
  • Web Takes ... October Picks: DMC Surgery Hospital, Coping Club at Kosair Children's Hospital, Onlife Health
  • My Internet ... Personal Solutions, eNews Pulse

Inside the September 2013 print edition of
eHealthcare Strategy & Trends:

  • Using the Power of a Health Risk Assessment To Build the Brand and Drive Business
  • Specialty Medical Practice Uses Appointment Request Feature for Website and Business Success
  • Salem Health Uses Video to Get Big Media to Pay Attention; Vehicle Leads New Marketing Push
  • Ask The Expert: How is Content Integration the Secret Ingredient for Elevating Online ROI?
  • Web Takes ... September Picks: Children's Hospital of Pittsburgh of UPMC, Dean Health, University of Michigan Health System - Quality & Safety
  • My Internet ... Personal Solutions, eNews Pulse

Inside the August 2013 print edition of
eHealthcare Strategy & Trends:

  • The Digital Future of Physician Relations
  • Embrace Blogging to Generate Real Patient Connections
  • Ask The Expert: How Can Digital Technology Support Brand Building?
  • A Different Approach to Patient Billing
  • Web Takes ... August Picks: Hartford Hospital, Centers for Disease Control and Prevention (CDC) - Infographics, North Valley Hospital, Drugs.com
  • The Power of Storytelling
  • My Internet ... Personal Solutions, eNews Pulse

Inside the July 2013 print edition of
eHealthcare Strategy & Trends:

  • Michigan Challenges an Obesity Epidemic with Integrated Marketing, Interactivity, and Corporate Co-Sponsors
  • UAB Medicine Develops a Mobile Application with Clear Business Benefits
  • Ask The Expert: How Do I 'Easily' Calculate ROI in Service-Line Marketing?
  • Meridian Health Uses Multiple Marketing Channels to Grow Pediatric Services
  • Animations Available Wherever You Go on the Web
  • Web Takes ... July Picks: Alamance Regional Medical Center, Center for Human Reproduction
  • My Internet ... Personal Solutions, eNews Pulse

Inside the June 2013 print edition of
eHealthcare Strategy & Trends:

  • Second Life Enables Engagement Across Geographic Boundaries
  • Oakwood Healthcare Goes Responsive in Website Redesign: Enhancing the User Experience
  • Isn't It Time to Adopt Online Appointment Scheduling?
  • Ask The Expert: Should My Website and Print Publications Be Connected?
  • Skype Proves to Be Powerful Tool for Family Therapy
  • Web Takes ... June Picks: Holy Family Memorial, 21st Century Oncology, Winona Health
  • My Internet ... Personal Solutions, eNews Pulse

Inside the May 2013 print edition of
eHealthcare Strategy & Trends:

  • Hospital-Sponsored Physician Review Site a Success - Rich Snippets, Robust Information Boost SEO and Visits to Hospital Website
  • Move Your Marketing Research Efforts into the 21st Century
  • Marketers Take Note - Major Design Changes Coming to Your YouTube Channel
  • Ask The Expert: Can Lifetime Value of a Patient Be Calculated? Is It Worth the Effort?
  • Web Takes ... May Picks: Indiana University Health, Saint Agnes Hospital - 360 Your Health from Every Angle, Valley Health System
  • My Internet ... Personal Solutions, eNews Pulse

Inside the April 2013 print edition of
eHealthcare Strategy & Trends:

  • Getting the Most out of LinkedIn and Facebook for Recruitment
  • MD Anderson Cancer Center Taps Technology to Empower Patients
  • SEO Lessons Learned by Integris Health
  • Ask The Expert: How Do I Best Create Valuable Website Content?
  • Web Takes ... April Picks: Methodist Healthcare, Legacy Health, Baylor Health Care System
  • My Internet ... Personal Solutions, eNews Pulse

Inside the March 2013 print edition of
eHealthcare Strategy & Trends:

  • SharePoint - The Real Opportunities for Healthcare
  • Ten Best Practices for Creating Great Landing Pages
  • Ask The Expert: How Can I Best Use Digital Communications to Market to Referring Physicians?
  • The Definition of Healthcare is Changing: New Standards for Population Health Management
  • Web Takes ... March Picks: Lakeland HealthCare, Scripps Health, Hebrew SeniorLife - ReAge
  • My Internet ... Personal Solutions, eNews Pulse

Inside the February 2013 print edition of
eHealthcare Strategy & Trends:

  • Cleveland Clinic Takes New Tack to Build the Brand - Health and Wellness Content in Special Hub and Across Multiple Digital Channels
  • Good Advice for Those Tempted to Try Facebook Ads
  • Cleveland Clinic 'Cracks' the Facebook Code
  • Six Inducted into Healthcare Internet Hall of Fame
  • Ask The Expert: How Can Predictive Analytics Help Marketers Address the Changing Healthcare Landscape?
  • Consumer Engagement Via Online Physician Videos - Going Way Beyond the Mundane
  • Web Takes ... February Picks: The Corner Health Center, Winchester Hospital, Willis-Knighton Health System - Homework Help Center
  • My Internet ... Personal Solutions, eNews Pulse

Inside the January 2013 print edition of
eHealthcare Strategy & Trends:

  • Best Practices in Web Content Development - An Effective, Unexpected Approach from an Academic Medical Center
  • Mercy Health System's Rebranding Efforts Come to Life on the Web
  • Ask The Expert: What Should Digital Healthcare Directors Focus on in 2013? Part Two
  • Web Takes ... January Picks: UnitedHealthcare: Health Care Lane - Community Center, American Foundation for the Blind, Rex UNC Health Care
  • 12 Month Index ... January 2012 - December 2012
  • My Internet ... Personal Solutions, eNews Pulse

Inside the December 2012 print edition of
eHealthcare Strategy & Trends:

  • Responsive Web Design Enhances Mobile Browsing
  • Like It or Not, You Need an Intranet. The Question Is, How Do You Make It Better?
  • Ask The Expert: What Should Digital Healthcare Directors Focus on in 2013? Part One
  • 2012 eHealthcare Leadership Award Winners
  • How to Promote Your Organization 'Everywhere' and Spend Less Doing It
  • Web Takes ... December Picks: Moffitt Cancer Center, Memorial Healthcare System - Newsroom, Healthcare Toolbox
  • My Internet ... Personal Solutions, eNews Pulse

Inside the November 2012 print edition of
eHealthcare Strategy & Trends:

  • Regional Hospital Uses Website and Search to Take on the Competition
  • Penn Medicine Supplies Roadmap to Digital Marketing Success
  • Today's Mobile Opportunity: Business and Marketing Applications
  • Ask The Expert: Are e-Newsletters Still a Valuable Marketing Tool for Hospitals?
  • Web Takes ... November Picks: Edward Medical Group Physicians, Sher Fertility Clinics - Centers for Reproductive Medicine, Alice Hyde Medical Center
  • My Internet ... Personal Solutions, eNews Pulse

Inside the October 2012 print edition of
eHealthcare Strategy & Trends:

  • A Midwest Health System Redesigns Its Website to Focus on Driving Business
  • To Improve Paid Search, Develop a Good Negative Keyword List
  • How a Cancer Center Leveraged Physician Ratings and Reviews for Patient Acquisition
  • Ask The Expert: How Can the Web Assist in Building and Managing a New Brand?
  • Gauging the Search Engine Optimization of a Healthcare Website
  • Web Takes ... October Picks: UCB, Inc.- Cimzia Online Ads, Hackensack University Medical Center
  • My Internet ... Personal Solutions, eNews Pulse

Inside the September 2012 print edition of
eHealthcare Strategy & Trends:

  • The $1 Million Connection - A Midwest Health System Uses Targeted Marketing Programs and Call Center Communications Hub to Sharply Increase Patient Appointments
  • Geek Chic in a Changing Healthcare World - Effectively Communicating and Promoting Technology Changes
  • Ask The Expert: The Doctor Will Tweet You Now - Is There a Compelling Case for a Physician-Directed Social Media Strategy?
  • A Regional Hospital Systematically Builds a Powerful Website and Other Digital Communications
  • Web Takes ... September Picks: Pardee Hospital - PardeeSelect, QuEST2StopStroke, Altru Health System
  • My Internet ... Personal Solutions, eNews Pulse

Inside the August 2012 print edition of
eHealthcare Strategy & Trends:

  • Website Accessibility - Addressing the Needs of Millions of Potential Patients
  • Instagram: A Snapshot of Early Hospital Adoption
  • Georgia Organization Introduces New Website in Challenging Media Market
  • Modern Speech Technology Understands, Talks Back, and Takes Action in Electronic Medical Record Systems
  • Ask The Expert: How Can We Enhance the Value of Our Website with Stand-Alone Modules?
  • Web Takes ... August Picks: Mountain View Hospital, The Elizabeth Hospice, Children's Healthcare of Atlanta, Lafayette General Medical Center
  • My Internet ... Personal Solutions, eNews Pulse

Inside the July 2012 print edition of
eHealthcare Strategy & Trends:

  • Florida System Makes Major Commitment to Social Media
  • Social Media Boosts Drug Literacy Program
  • Ask The Experts: What Are Some Strategies for Improving Conversion Rates?
  • Medical College of Wisconsin Almost Solves the Problem of Precisely Matching Consumers with the Right Physicians.
  • Key Takeaways from Audio Conference on How to Succeed with Paid Search Marketing
  • Web Takes ... July Picks: Kettering Health Network - Community Benefit, Susquehanna Health, Shasta Regional Medical Center, ProCure Proton Therapy Center in Oklahoma City
  • My Internet ... Personal Solutions, eNews Pulse

Inside the June 2012 print edition of
eHealthcare Strategy & Trends:

  • Affiliate Sales, Online Gift Shops Bring in Revenue, Add to Website User's Experience
  • Community Health Needs Assessment: Participate or Face Penalties
  • Ask The Expert: What Are the Top Mobile Considerations Today?
  • Consumers Embrace Social Media for Health Information, But Involvement by Healthcare Organizations Lags, Finds Study
  • Five Essentials to Consider About the Facebook Timeline for Brands
  • Web Takes ... June Picks: Rush University Medical Center - Transforming, Burke Rehabilitation Center, University of Michigan Health System - Quality
  • My Internet ... Personal Solutions, eNews Pulse

Inside the May 2012 print edition of
eHealthcare Strategy & Trends:

  • Virtual Spokespersons Need to Do More Than Pop Up and Say 'Hi'
  • Twitter Pulls Back the Curtain on Hospital Procedures
  • Ask The Expert: Should My Hospital Accept Advertising on Its Website?
  • Digital Marketing in Healthcare: Where's the Rub?
  • Web Takes ... May Picks: HealthyPlace.com, Phillips Respironics - Areyousnoring.com, UW Health - American Family Children's Hospital, Health Net - Provider Search
  • My Internet ... Personal Solutions, eNews Pulse

Inside the April 2012 print edition of
eHealthcare Strategy & Trends:

  • Hospitals and Pinterest: A Match Made in Heaven?
  • Targeted Facebook Ad Campaign Turns an OB/GYN into a Local Celebrity
  • Midwest Health System Launches e-Chaplain Ministry
  • Study Finds Hospital Websites Often Fail in Providing Strong User Experience
  • Ask The Expert: How Can Hospitals Keep Their Physician Directories Current and Relevant?
  • Children's Hospital Pursues Niche Marketing
  • Web Takes ... April Picks: Fox Chase Cancer Center - Clinical Outcomes, Highland District Hospital, Saint Agnes Hospital
  • My Internet ... Personal Solutions, eNews Pulse

Inside the March 2012 print edition of
eHealthcare Strategy & Trends:

  • Can Healthcare Organizations Find Wisdom in the Crowd?
  • Mobile, Social Games Poised to Impact Healthcare
  • Ask The Expert: Is Google+ a Social Media Tool for Healthcare Marketers?
  • HIMMS 2012 Reflects Growing Importance of Consumer Engagement
  • Top Five Reports for SEO in Google Webmaster Tools
  • Web Takes ... March Picks: Saint Thomas Health, Dana-Farber Cancer Institute, Regional Health, Prominence Treatment Center
  • My Internet ... Personal Solutions, eNews Pulse

Inside the February 2012 print edition of
eHealthcare Strategy & Trends:

  • Health System Partners with IT Firm to Launch Mobile Sleep Monitoring Application
  • Creative Ideas to Combine Wayfinding and Mobile Marketing
  • Ask The Expert: Can You Provide Guidance on Redesigning a Home Page?
  • Survey: More Consumers Scan QR Codes, Mostly Positive About Benefits
  • How Your e-Healthcare Colleagues Respond to Some Key Issues
  • Ways to Perfect Your Intranet to Engage Staff
  • Web Takes ... February Picks: Rush University Medical Center - Rushstories, Tanner Health System - Quality & Safety and Tanner Finder, Christiana Care Health System - Service Sections and Construction Update
  • My Internet ... Personal Solutions, eNews Pulse

Inside the January 2012 print edition of
eHealthcare Strategy & Trends:

  • Video Chat: Why Physicians Are Saying 'Skype Me!'
  • Houston Health System Takes Initiative in Launching Health Information Exchange
  • Ask The Expert: What Do I Need to Consider in Monitoring Social Media and What Kinds of Tools Are Best to Use?
  • Real-Time Monitoring of Imaging Center Operations Lifts Patient Satisfaction Scores
  • Web Takes ... January Picks: Alexian Brothers Health System, St. Vincent's Healthcare, Edward Hospital & Health Services
  • My Internet ... Personal Solutions, eNews Pulse

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