Strategic Health Care Marketing and eHealthcare Strategy & Trends newsletters provide marketing and business development guidance each month to member subscribers. Many organizations have asked to receive specific guidance on their marketing efforts, which has led to this evaluation service.

Analysis can cover all marketing aspects or on a very specific area. The extent of the assignment will depend on the needs of the organization. The analysis can cover general branding, marketing of all services, or a very specific service line. Areas of review could include, but are not limited to, the following:

• Advertising (Print, Television, Radio, Outdoor, Yellow Pages)
• Newsletters
• Brochures and Other Collateral Materials
• Direct Marketing
• Marketing Videos/CD-ROMs
• Annual Reports
• Organizational Branding
• Web Site

Evaluations are conducted by a marketing professional with extensive experience in the area being reviewed. Analysis may also include review by an online consumer panel.

If you would like to discuss conducting a Strategic Marketing Evaluation for your organization, contact Mark Gothberg at healthcomm@aol.com or call him at 914/967-6741.