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I. CONFERENCES SPONSORED BY
HEALTH CARE COMMUNICATIONS
Special Live Audio Conference –
Wednesday, March 10, 2010
Bring your whole team for one low price!
How to Develop a Successful Mobile Strategy
Web Sites and Applications for Healthcare
Today’s consumers want information anywhere, anytime. Consider these facts:
- Nearly every American older than 12 has a cellphone.
- Smart mobile devices are red-hot. Think iPhone, BlackBerry, Palm.
- While Internet penetration has flattened, mobile applications continue to grow.
- Mobile communications has become an integral part of a person’s work and personal life.
- A next step for mobile communications is integration with an individual’s health life.
In this new audio conference, you will learn how to tap into this important new trend. You’ll find out how you can profit from extending your Web site to a new environment and using multiple mobile applications to communicate with key constituents. Doctors, patients, employees, community leaders, and new prospective customers.
Messages sent to mobile devices can generate an immediate response, a fact already recognized by marketers in many industries.
This information-rich conference will detail the many business, clinical, and marketing applications possible with mobile communications. You’ll get information on how to formulate a winning mobile strategy, develop a mobile Web site, and deploy key applications. You’ll also get insights into the ways early industry adopters are profiting from their initiatives in mobile communications. Includes coverage of:
* The latest trends in mobile device use. * How an Indiana system developed a comprehensive strategy to enhance customer relations and support patient care and safety. * How three other healthcare organizations implemented their mobile communications strategy.
* Numerous mobile healthcare applications and opportunities for using mobile to support marketing campaigns.
The 90-minute audio conference includes time for questions and answers.
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II. Order a Recording and Presentation Materials from a Previous Special Audio Conference
1) Driving Profitable Traffic to Your Healthcare Web Site
Search Engine Strategies to Connect with Key Targets
Are you fully harnessing your Web site as an efficient and effective marketing tool? Using your site to reach and engage those audiences most important to your organization? Tapping an arsenal of best practices in search engine optimization and management for building profitable traffic?
If you answered “not really,” you will benefit from this special conference on search engine strategies. You will gain insights about the most important strategies and tactics for both small and large organizations. Experts will give you “tools of the trade” as well as advanced strategies for search engine optimization. You’ll learn how to maximize the results and minimize the cost of paid search.
Whether you are relatively new to search engine strategies or a seasoned pro, this conference will provide valuable insights and advice to guide you in improving your practices in a year of squeezed budgets. Includes:
* Super-charging your organic search engine methods – overlooked and advanced strategies. * Best practices for successful pay-per-click advertising campaigns with Google AdWords.* How a healthcare system first adopted paid search and then aggressively pursued organic search to increase site traffic by 36 percent annually.
Held April 23, 2009, the 90-minute audio conference included time for questions and answers.
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2) Blogging: Communicating and Marketing to Key Audiences
How Your Organization Can Tap This New Medium for Service Promotion, Brand Building, and Internal Communication
Blogging has come a long way since its early days of freewheeling political commentary. Today it is used by traditional media and is embraced by corporate America for a wide range of applications. Seventy-four Fortune 500 companies actively maintain a blog to communicate with consumers about product information or to promote a special offering. Some 77 percent of active Internet users read blogs.
In healthcare, physicians were early adopters of blogs. Some of the big names in medicine – Mayo Clinic and Beth Israel Deaconess – have taken the plunge. Others, big and small, have followed, frequently testing the waters with bariatric surgery blogs.
This information-rich audio conference will detail the many business, clinical, intranet, and marketing communications applications of blogging. You will learn about blogging logistics, how early adopters are using the medium to reach well-defined target audiences, and much more. Includes:
* How the blog of a Chicago specialty hospital has significantly lifted Web traffic and boosted physician engagement. * How the corporate blog of a Midwestern system has become the key communication vehicle between leadership and employees. * Why Mayo Clinic sees audio and video blogs as the wave of the future. * How to bring blogging to your organization.
Held January 28, 2009, the 90-minute audio conference included time for questions and answers.
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3) Search Engine Strategies to Drive
Key Audiences to Your Healthcare Web Site
After investing substantial financial and staff resources to develop an outstanding Web site, are you drawing significant traffic? More important, are you attracting the right audience to key service and product line information – the elements vital to the success of your organization? If you answered NO or NOT SURE, you will benefit from this special conference on strategies to drive the right traffic to important areas of your site.
You’ll learn from experts about important new trends and best practices. Understand the ins and outs of often overlooked areas of organic search engine optimization, and the importance of an ongoing effort. Find out ways to get the most out of paid search – avoiding common misperceptions, setting up campaigns for optimal results, and defining success. Includes:
* Best search engine practices that make sense for your organization from Oneupweb. * The way Kaiser Permanente implemented innovative search strategies to drive traffic to health content and health plan information on a new single main Web site. * The strategy behind the success of Cancer Treatment Centers of America’s search engine efforts.
Held May 15, 2008, the 90-minute audio conference included time for questions and answers.
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4) Training and Motivating Staff Essential to
Your Physician Sales and Service Program
What elements are essential in hiring and keeping the best and brightest employees for your organization’s physician sales and service efforts? What kinds of incentives are most important? How do you go about training personnel? The conference’s insights and advice will guide you in improving your practices, whether your program is well established or new. Includes:
* The must-haves and best recruitment, training, and motivational practices of successful programs. * How a Clearwater, FL, system retooled its practices in a challenging health care market. * How a Saginaw, MI, system coordinates sales, service, clinical expertise, and operations to deliver results.
Held April 10, 2008, the 90-minute audio conference included time for questions and answers.
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5) Driving Physicians to Your Organization:
Strategies and Tools to Enhance Physician Loyalty
Plus Results of a National Survey
Leaders in physician strategy understand doctors’ concerns and work hard to deliver an experience and environment that’s pleasing to primary care physicians and specialists alike. This information-packed audio conference will provide you with insights on what leading organizations are doing to promote physician loyalty. You will also better understand how to define physicians’ expectations and advance a culture to realistically nurture those expectations. Includes:
* A framework for understanding how physicians currently experience your organization and developing strategies for improvement. * Key findings and implications of a survey of physicians’ perspectives and satisfaction with hospitals and their leadership. * How a large Midwest hospital implemented an organization-wide culture shift to dramatically improve the physician experience. * How a community hospital system in a highly competitive market took a very focused, strategic approach to improving its environment for physicians.
Held December 5, 2007, the 90-minute audio conference included time for questions and answers.
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6) Preparing for Total Pricing Transparency
And Using Price as a Strategic Marketing Tool
Plus Results of a National Survey
You will learn about the impact of price on the overall value equation, the use of quality and price as a strategy, data health plans are giving consumers, the level of consumer interest in health care prices, factors driving retail pricing, and ways in which your organization can stay ahead of the curve. Includes:* Results and implications of a National Survey on Pricing Transparency and Pricing as a Strategy. * How a Milwaukee-area system began introducing pricing data in 2002 and implemented a comprehensive marketing plan to capitalize on its pricing transparency. * Why a Midwest system introduced a gold-standard online price transparency tool.
The 90-minute audio conference included a 30-minute question-and-answer period. It was held on June 14, 2007.
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7) Tracking Tools and Effective Management Reporting or Successful Physician Outreach/Sales Efforts
Plus Results of a National Survey and Insights from
Leading-Edge Providers and Experts
What software do successful sales/outreach programs use to plan, manage, monitor, and optimize physician relations efforts? What features are most valuable? What do each of the off-the-shelf tracking packages offer, and how are organizations getting the most out of these systems? Can an organization easily develop its own tracking software? What types of reports are being generated, and how often are results hared with leadership?
This information-rich, 90-minute audio conference will provide answers to these and many other questions. It was held on April 14, 2007.
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8) Podcasting: Communicating and Marketing
How Your Organization Can Tap This New Medium for Service Promotion, Brand Building, Patient and Professional Education
Are podcasts just for teens? No way. Podcasts have become a medium of choice for busy adults. Healthcare organizations, both large and small, have taken the podcast plunge. Learn about podcast production, how early adopters are using the medium to reach well-defined target audiences, and much more. Includes presentations on:
* How an Arizona organization is creating podcasts with broad, extensive appeal. * What an Indiana system is doing to support patient education in a key service. * Why a suburban New York City hospital introduced public service health information podcasts. * How to apply podcasting in your organization.
The 90-minute audio conference included a 30-minute question-and-answer period and was held on November 1, 2006.
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9) Communicating Quality Measures:
What Your Organization Should Be Doing Now to
Prepare for Total Healthcare Transparency.
Learn what challenges healthcare organizations face in communicating quality data, what data third-party organizations are giving consumers and health plans, and what you can do to ensure your organization stays ahead of the curve. Included:
* How to structure a proactive communications strategy and build internal consensus for quality transparency. * What healthcare consumers want to know about healthcare providers. *
How a Rochester, NY, system introduced quality ratings in print and online in 2003 to take a leadership position and achieve an advantage in a very competitive market.
The 90-minute audio conference included a 30-minute question-and-answer period and was held on April 19, 2006
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10) Using Your Intranet to Drive Organizational Success
*Results and implications of a National Survey of Healthcare Provider Intranets. *Learnings from an organization with a leading-edge intranet: Sentara Healthcare, Norfolk, VA. *Development of a state-of-the-art intranet: Advocate Health Care, Oak Brook, IL. *A 30-minute period for questions and answers.
The 90-minute audio conference included a 30-minute question-and-answer period and was held on June 25, 2003.
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III. OTHER CONFERENCES AND SEMINARS
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