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The 13th Annual
FREQUENTLY ASKED QUESTIONS (FAQs)
Here are answers to commonly asked questions about the Awards and the entry process, organized by topical areas.
Group Classifications & Number of Award Submissions
Could you explain each of the group classifications?
How many award categories should an organization enter?
Submission Requirements
How will you be able to evaluate Best Intranet Site?
What type of information is required for the Integrated Marketing Campaign?
What type of information is required for the eHealth Commitment entry?
What if my site will not be ready for review until after entry deadline?
Do I have to indicate the name of the organization that developed the Web site?
Announcement of Winners
When will I find out if our site won an award?
Do we have to attend the Internet conference in November to receive our award(s)?
Where there is an agency submission, is it possible to have the Awards certificate name both the Web site organization and the agency?
Miscellaneous Issues
How can I see who won an Award in last year's program?
DETAILED ANSWERS
Group Classifications
Could you explain each of the group classifications?
You should select a group classification that "matches" the website that you are entering. In a number of cases, a website could be entered into two different classifications, which requires two separate entries. For example, a large healthcare system might enter its site in Division I as a Healthcare System and Division II as a Consumer General Health Site. A cancer site could be entered under both Healthcare Association/Professional Society in Division I and Consumer Disease-Focused Site in Division II.
Also note, the group classification is based on the "purpose" of the site, and not who "sponsors" the site. For example, a site that supports the membership of an association would be entered under Division I, Healthcare Association/Professional Society. But if that same association entered a site that is focused on educating consumers about a certain disease or medical condition, the site would be entered under Division II, Consumer Disease-Focused Site.
Below are descriptions of each classification. Please be aware that the Awards Committee will make its best efforts to ensure that every entry is entered into an appropriate classification. If it is believed that an organization's site is misclassified, the site will be switched to the appropriate category (in cases of a switch from Division I to Division II, the organization is contacted and advised where its site is being placed).
Hospital under 100 beds, 100-199 beds, 200-399 beds, 400+ beds: Website for an organization with a certain number of staffed beds.
Healthcare System: This should conform to how the organization views itself. Generally, it is a site for an organization with multiple hospitals and other healthcare facilities.
Hospital Subsite/Center of Excellence: Website is part of a larger website or is a stand-alone/separate site that focuses on a special service area or subject area. Examples include sites for heart services/hospital, women's services, cancer care.
Medical Practice/Clinic: Site for an organization that provides outpatient medical services.
Other Healthcare Facilities: Sites for such organizations as rehabilitation, long-term care, nursing homes, psychiatric facilities, home care agencies.
Healthcare Association/Professional Society: Sites for membership organizations, governmental agencies, non-profit health-promotion organizations.
HMO/PPO/Other Insurers: Managed care websites where a significant part of the site focuses on meeting the needs of members or target audiences. If the site mainly focuses on supplying healthcare content, it should be classified in Division II under either Consumer General Health Site or Consumer Disease-Focused Site.
Consumer General Health Site: Sites that are primarily focused on general health or broad health issues.
Consumer Disease-Focused Site: Sites that are focused on a specific disease, illness, or condition.
Physician/Clinician-Focused Site: Sites that target a medical or other healthcare professional audience.
Pharmaceutical or Medical Equipment Manufacturer: Sites where the sponsorship from pharmaceutical or medical equipment companies is very obvious. These sites can target medical professionals, consumers, corporate investors, or a combination of any of these groups. If the sponsorship from these companies is very subtle, the site would be classified in Consumer General, Consumer Disease, or Physician/Clinician groups.
Online Retail Store: Sites that have a major focus on selling healthcare products directly to consumers or professionals. Examples are online pharmacies, diet sites, medical equipment and other product sales sites. This also includes healthcare providers - hospitals, medical practices, other organizations - that sell health products on their main website or a special website.
Business/Process Improvement Applications or Products: These are products that focus on enhancing an organization's website, such as health content or interactivity functions, or Web-based products that are used to enhance the business processes within an organization. Submission here involves access to demonstrations of the product in the form of a CD-ROM or access to an online site.
This classification is open to organizations in either division. For example, a hospital or health system, which is in Division I, may have a Web-based application that improves the organization's efficiency. Or a vendor may have a product that is used to enhance a website's functionality, enhance the operations of a healthcare organization, or have a health-related application. In all these situations, this is where the entry should be made.
Other Healthcare Sites (special site sections): Sites or sections of sites that do not seem to fit into any other classification. A wide range of sites can fall into this category. Judges evaluate these sites based on the purpose or objective of the site.
How many award categories should an organization enter?
An organization should enter as many award categories as it believes it has a reasonably good chance of doing well in. This approach increases the chances of winning an award for two reasons. First, entries in some award categories are very competitive, so that even a site that is excellent may end up not winning an award because other sites are rated just slightly higher by judges. Second, organizations often miscalculate how good their site really is in some award categories, thinking it is just good when it is, in fact, very good or excellent.
Submission Requirements
How will you be able to evaluate Best Intranet Site?
A number of approaches can be taken. The best approach and one that worked well in the past, is to provide direct access to the site with passwords; this would be for a limited, set time frame. Other options include providing PowerPoint slides, a PDF, or a photocopy of all key areas of the site.
What type of information is required for the Integrated Marketing Campaign? Copies of offline media such as print ads (magazines, newspapers, newsletters), television commercials, radio ads, billboards, direct mail should be sent in electronic form to awards@strategichealthcare.com. For online and electronic element support of the campaigns, send links to the promotions or provide an electronic copy. When possible, provide media plans and any results.
What type of information is required for the eHealth Organizational Commitment entry?
Organizations should submit 1-3 pages or more supporting their entry. This can be in bullet format. The focus of this award will be on the business and health promotion uses of the Internet and technology, not clinical aspects.
The following questions should be covered:
Management focus: Is there a head of e-health? How many and what types of people are in the group, and who do they report to (CEO, COO, EVP)? Is there an e-health governance/oversight group? What senior-level individuals are part of this group? Is e-health part of each department's or area's business strategy? Is there a commitment to use the Internet and technology to achieve the organization's business objectives?
Financial Commitment: What budget is there for e-health? Total $, total $ as percentage of capital budget, operating budget, IT budget, and/or marketing budget?
Achievements to Date: What has actually been achieved on the Internet, Intranet, extranet?
What if my site will not be ready for review until after the entry deadline?
This is not a problem. Judging does not begin until the very end of July/beginning of August. If a site is not ready when the entry is submitted, just notify us and we will arrange to have the site judged late in the evaluation process.
Do I have to indicate the name of the agency that developed the Web site?
This is not required. However, agencies do appreciate the recognition, especially in cases in which they had a substantial role in the development of the site.
Announcement of Winners
When will I find out if our site won an award?
Mid to late September. It takes nearly two months to organize entries, distribute material to the judges, conduct the judging, compile the judges' evaluations, determine the various Award levels, and then notify all winners and those that did not win.
Do we have to attend the Internet conference in November to receive our award(s)?
No. If you cannot attend, all forms of Award recognition will be sent to you following the end of the conference. We encourage those who won an Award to attend the conference because of the recognition they will receive during a special Awards presentation, which will also cover the current state of e-health development and outlook for the coming year. Also, the conference is an excellent opportunity for all those who entered the Awards to attend many valuable presentations on e-health and to network.
Where there is an agency submission, is it possible to have the Awards certificate name both the Web site organization and the agency?
Only one name can be on the initial Awards certificate due to logistical issues. But agencies can order duplicate certificates after all the winners are announced. At that time, the duplicate certificate can be tailored to whatever the agency would like.
Miscellaneous Issues
How can I see who won an Award in last year's program?
The winners from the 2011 eHealthcare Leadership Awards were posted on our Web site from November 2011 through April 2012. They were removed from the site so as not to unduly influence those considering entering the 2012 Program. The list of the 2011 Winners appeared in the November 2011 issue of eHealthcare Strategy & Trends, which can be purchased by clicking here.
Also, winners from other years were in a fall issue of eHealthcare Strategy & Trend, which are available for sale.
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