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Award Categories and Judging Criteria

New! Best Internet Home Page 
Only the home page will be judged. Does the design and navigation facilitate access to key site information? Does it provide strong branding and excellent usability?

Best Annual or Special Report 
Category covers annual reports as well as reports on community benefits, foundation, capital campaigns, events, wellness, and other initiatives. Can be print or digital report, but access to a digital form of the report will be necessary.

Best Overall Internet
Factors considered include delivery of strong healthcare content, interactivity, medical care support, integration with the organization’s operations, as well as strength of web design and ease of navigation.

Best Site Design
Is the web design unusual, attractive, and engaging? Does the design facilitate access to key site information? Does it provide strong branding and excellent usability?

Best Social Networking
Focus is on blogs, chats, Facebook, Twitter, YouTube, Pinterest, LinkedIn, and other social networking channels.

Best Rich Media
Category includes video, audio podcasts, Flash shows, animations, virtual tours, and multimedia.

Best Interactive
Focus is on site’s or program’s interactive features and technologies for providing healthcare information and evaluations; establishing ongoing relationships via personal web pages, e-newsletters, and email alerts; and facilitating community groups.

Best Healthcare Content
How extensive, balanced, up-to-date, well-organized, and credible is the information presented? Includes individual wellness and community health initiatives.

Best Mobile Apps & Sites
Focus is on an organization’s mobile website, mobile apps, and other mobile efforts. Consideration given to how well mobile is integrated with other communications.

Best Patient Access & Convenience
This category covers appointment requests and scheduling, ER wait times, patient test results, bill pay, patient-physician communications, directions, classes/events, and service preregistration. Patient portals included.

Best Care/Disease Management
Focus is on medical management tools and news and information available online to help consumers manage a chronic condition, two-way communication between patient and healthcare practitioners, and opportunities to monitor clinical care.

Best Doctor Directory
How easy is it to find a doctor – physician, dentist, or other professional – who meets a consumer’s or referring physician’s needs? How organized, extensive, and interesting is the information on the doctor? Are appointment requests facilitated?

Best Marketing Campaign
Category covers either “Digital/Online” campaigns or “Integrated” campaigns, with latter including offline/traditional communications. Campaigns may cover promotion of a service line, product, rebranding, special event, PR, or internal communications effort. Submission guidelines will be supplied after entry is made.  Will be evaluated based on goals, marketing content, creative, and results if available.

Best Intranet
How well is an organization using its “internal network” to enhance employee productivity and satisfaction and reduce administrative costs? Do site design and features encourage use?

eHealth Organizational Commitment
This award recognizes an organization’s commitment to using the Internet and technology to help achieve its mission and strategic business objectives. Factors considered include financial resources and organizational focus on eHealth as well as initiatives implemented. To enter this award category, you must also enter at least four other award categories and provide details supporting your submission so that the organization can be fully evaluated. Detailed guidelines will be supplied after entry submission.

 

What Past Winners Say

 

"While we benchmark our digital efforts against all industries, it's beneficial to benchmark against other healthcare organizations. The eHealthcare Leadership Awards program allows us to have our work judged by experts in our field. Winning in any category is a real achievement and validates our hard work. We highlight our award recognitions on our intranet and in the CEO report at a manager's meeting. I also look to the award winners when planning new initiatives to see how the best of the best are addressing certain challenges."

Becky Broering
Director, e-Health Web Team
UW Health
Madison, WI

 

"The eHealthcare Leadership Awards program has been invaluable for helping our organization stay up-to-date on learning about the latest trends and best-of-class solutions in healthcare marketing online. It also has allowed us to get an unbiased view of how our efforts in the digital space stack up against those of other leaders in the industry. This has been helpful for showing our leadership the value of continuous investment and support in our online initiatives. We are looking forward to entering again."

Scott Mowery
Director, Digital Marketing Services
Multichannel Content Marketing
Cleveland Clinic

 

"My organization, a health insurance company, has been submitting entries for several years and has won awards previously for its customer websites, but social media was a new entry for us in 2014. I am so grateful for our Platinum Award – an incredible endorsement of our efforts and all the more special given the caliber of the competition and the credentials of the judges. The Award continues to motivate me and my staff in our day-to-day work, and senior management took notice of our accomplishment as well."

Sharon Tomasic
Digital Marketing Manager
Highmark
Pittsburgh

 

Our eHealthcare Leadership Award Sponsors

Influence Health

Buxton
Evariant
Marketware
Reputation.com
Aha Media Group
BroadcastMed
Healthgrades
ndp
Private Health News
RadioMD
White Rhino