Order a Recording and Presentation Material from the

Special Audio Conference 
April 23, 2009

Driving Profitable Traffic to Your Healthcare Web Site

Search Engine Strategies to Connect
with Key Targets

Are you fully harnessing your Web site as an efficient and effective marketing tool? Using your site to reach and engage those audiences most important to your organization? Tapping an arsenal of best practices in search engine optimization and management for building profitable traffic?

If you answered “not really,” you will benefit from this special conference on search engine strategies. You will gain insights about the most important strategies and tactics for both small and large organizations. Experts will give you “tools of the trade” as well as advanced strategies for search engine optimization. You’ll learn how to maximize the results and minimize the cost of paid search.

Whether you are relatively new to search engine strategies or a seasoned pro, this conference will provide valuable insights and advice to guide you in improving your practices in a year of squeezed budgets.

Sponsored by eHealthcare Strategy & Trends and
Strategic Health Care Marketing
Health Care Communications' Information Resources

• Super-charging your organic search engine methods – overlooked and advanced strategies. Before investing heavily in paid search, healthcare organizations should make sure their organic search strategy is in order. Search engine marketing expert Mark Jackson, CEO of Vizion Interactive, will detail critical organic search engine practices. He will also cover the basics that require constant attention. You will receive Mark’s best thinking on link acquisition, use of Google Webmaster tools, search engine optimized blogs, successful partnerships, local search listings, and social media networks.

• Best practices for successful pay-per-click advertising campaigns with Google AdWords. Pay-per-click advertising is the most cost-effective way to bring large numbers of high-quality visitors to your Web site. But to get maximum traffic at minimum cost, all the right pieces need to be in place. David Szetela, CEO of Clix Marketing and a frequent speaker on search engine marketing, will discuss such key issues as building comprehensive keyword lists, organizing ad groups and campaigns, writing great ad copy, determining correct bid prices, designing and optimizing landing pages, and measuring and improving results.

• How a healthcare system first adopted paid search and then aggressively pursued organic search to increase site traffic by 36 percent annually. You will learn why NorthShore University HealthSystem followed this approach and how the Evanston, IL, organization has expanded and fine-tuned its efforts since 2003. A.J. Melaragno, assistant vice president for interactive marketing, will cover targeted content, live chats, strategic linking, page sculpting, and crawlable URLs. He will also discuss promotional efforts on prime and niche social networking sites.

WHO WILL BENEFIT

This special audio conference will benefit professionals who have a stake in maximizing the potential of their Web site to drive revenue.

• Marketing and Business Development Executives
• Webmasters
• e-Health Directors
• Chief Technology Officers
• Product and Service Line Managers
  

SPEAKERS

Mark Jackson, President and CEO, Vizion Interactive, Irving, TX

A.J. Melaragno, Assistant Vice President, Interactive Marketing,
NorthShore University HealthSystem, Evanston, IL and Kelly Cutler, CEO, Marcel Media, Chicago

David Szetela, Owner and CEO, Clix Marketing, New York, NY

WRITTEN MATERIAL

Audio conference attendees will receive written presentation materials.

Click Here to Order