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  Home > Audio Conferences > Special Reports/Presentations

Order a Recording and Presentation Material from the

Special Audio Conference 
Held May 15, 2008

Search Engine Strategies to Drive
Key Audiences to Your Healthcare Web Site

Order Now

After investing substantial financial and staff resources to develop an outstanding Web site, are you drawing significant traffic? More important, are you attracting the right audience to key service and product line information – the elements vital to the success of your organization? If you answered NO or NOT SURE, you will benefit from this special conference on strategies to drive the right traffic to important areas of your site.

You’ll learn from experts about important new trends and best practices. Understand the ins and outs of often overlooked areas of organic search engine optimization, and the importance of an ongoing effort. Find out ways to get the most out of paid search – avoiding common misperceptions, setting up campaigns for optimal results, and defining success.

  Sponsored by eHealthcare Strategy & Trends and
Strategic Health Care Marketing
Health Care Communications' Information Resources


Order Now


Written Presentation and Audio CD
ust $209

Whether you are new to search engine strategies or a seasoned professional, this conference will provide advice and insight into making your Web site a more powerful tool for your organization. In a content-rich 90 minutes, which includes time for questions and answers, you’ll receive details on:

  • Best search engine practices that make sense for your organization from Oneupweb. Learn from the head of a leading integrated online marketing firm, Lisa Wehr. CEO and founder of Oneupweb, Wehr is a frequently quoted pioneer in the search marketing field. You’ll benefit from her more than 20 years of successful enterprise marketing experience in understanding the merits of organic (also known as natural) and paid search strategies. You’ll find out how to begin or expand a paid search marketing program and generate solid results. And gain tips for securing management buy-in for online initiatives.
  • The way Kaiser Permanente implemented innovative search strategies to drive traffic to health content and health plan information on a new single main Web site. In combining stand-alone Web sites, Kaiser found that search engines indexing plummeted. You’ll learn how Kaiser used content workarounds, linking, title tagging, and SEO-friendly labeling to enable search engines to index content properly. You’ll hear how it is using a robust paid search program with thousands of keyword phrases to drive traffic. And how it employs an outside partner to aid local search.
  • The strategy behind the success of Cancer Treatment Centers of America’s search engine efforts. Using a wide range of search strategies, the hospital system increased monthly site visitors from 50,000 to over 250,000 in five years. Its Web site strategy is now responsible for 60 percent of all patients. You’ll learn how the organization first focused on organic search optimization, followed by linking strategies, strategic partnerships, and online and cross-media advertising. Paid search was then added, and currently covers over 350 terms and a six-figure monthly budget.


This special audio conference will benefit professionals who have a stake in maximizing the potential of their Web site to drive revenue.

  • Marketing and Business Development Executives
  • Webmasters
  • e-Health Directors
  • Chief Technology Officers
  • Product and Service Line Managers


Adam Lefton, Director of Web Strategy, Cancer Treatment Centers of America

Hilary Weber, Director of Internet Marketing Services, Kaiser Permanente

Lisa Wehr, CEO and Founder, Oneupweb


Audio conference attendees will receive written presentation materials.

Click Here to Order 

Did you know?
All patients are not created equal. Careful targeting and messaging can drive patient and payer mix.
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