Order a recording and presentation materials from the
Special Live Audio Conference
Held June 14, 2007
Preparing for Total Pricing Transparency
And Using Price as a Strategic Marketing Tool
Plus Results of a National Survey
How Your Organization Can Get Ready Now
| 1. Is your organization making pricing data public? |
Yes
No |
| 2. Is it publishing prices in several different service areas? |
Yes No |
| 3. Is it tracking how many companies in its market offer consumer-directed or high-deductible plans? |
Yes No |
| 4. Does your organization know how many consumers are actively price-shopping health services? |
Yes No |
| 5. Does it offer any organized, promoted price packages? |
Yes No |
| 6. Does it have a plan to proactively communicate pricing information and become a transparent health care organization? |
Yes No |
If you answered NO to any of these questions, you will benefit from this information-rich session on preparing for pricing transparency and understanding how you can use price as a business development strategy.
You will learn about the impact of price on the overall value equation, the use of quality and price as a strategy, data that health plans are giving consumers, the level of consumer interest in health care prices, factors driving retail pricing, and ways in which your organization can stay ahead of the curve.
Sponsored by Strategic Health Care Marketing
A Health Care Communications' Information Resource
Order Now |
Written Presentation, Survey Results, and Audio CD
Just $199
* If you participated in the Feb. - April 2007 Survey, Deduct $25 |
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In an information-packed 90 minutes, which includes a 30-minute question and answer period, you will receive details on:
Results and implications of a National Survey on Pricing Transparency and Pricing as a Strategy. This extensive survey was just completed in April by Strategic Health Care Marketing in conjunction with Strategic Marketing Concepts. You will get data on the present state of price transparency, learn what organizations are considering for the future, and understand where the market is heading in terms of organized, promoted price packages. You’ll also learn what a leading insurer is doing to advance pricing transparency. In addition, you’ll receive a framework for internal discussion and planning for these critical issues.
How a Milwaukee-area system began introducing pricing data in 2002 and implemented a comprehensive marketing plan to capitalize on its pricing transparency. You will hear how ProHealth Care decided to be an early adopter of proactive price reporting to leverage its lower cost/high quality position. You’ll learn the nuts and bolts of how its program was developed, the role marketing played, the importance of including quality data, and the initiative’s outcomes.
Why a Midwest system introduced a gold-standard online price transparency tool. Just introduced in January by Omaha, NE-based Alegent Health, the initiative allows individuals to obtain an estimate on nearly 500 common treatments and procedures, along with their out-of-pocket costs based on specific insurance coverage or self-pay status. You’ll learn how this program was developed and how consumers have responded.
WHO SHOULD ORDER
This audio conference will benefit anyone who’s interested in learning how to respond to a heightened demand for transparency in pricing and how a carefully constructed pricing strategy can pay dividends for the organization. The audio conference will benefit professionals in:
- Finance and Revenue Management
- Business Development
- Planning and Marketing
- Health Plans
- Service Line Management
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Operations
- Public Relations/Communications
- Managed Care
SPEAKERS
- Matt Hazen, Operations Director, Business Development, Alegent Health, Omaha, NE
- David Marlowe, Principal, Strategic Marketing Concepts, Ellicott City, MD
- Nan Nelson, Vice President, Finance, ProHealth Care, Waukesha, WI
- Clare O’Sheel, Vice President, Corporate Communications and Marketing, ProHealth Care
WRITTEN MATERIAL
Audio conference attendees will receive written presentation materials and a copy of the national survey results.
Click Here to Order
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A well-run physician relations program is critical to hospital growth even as consumer-driven healthcare gains traction. |
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