Special Live Audio Conference 
Held April 7, 2011

Top Search Engine Optimization Strategies for 2011

Plus Results of a National Survey on Search Engine Strategies

Are you getting the Web site traffic you deserve? More important, are you attracting the right audiences to key service line information – a vital measure of the success of your site? If you answered NO to these questions or are not sure, you will benefit from this special audio conference on using the latest search engine strategies to drive important audiences to your Web site.

Just doing the “basics” of search engine optimization is no longer sufficient – most everyone adheres to organic search fundamentals. Search has evolved. Engagement and proximity are now key factors in achieving high search engine results. In this special event, you’ll learn from experts about important new trends and best practices. Understand how to capitalize on the growing focus on local search and the importance of relevant, meaningful engagement on several fronts, from the Web site to all interactive vehicles.

Whether you are relatively new to search engine strategies or a seasoned pro, this conference will provide valuable insights and advice to guide you in improving your practices.   

Sponsored by
eHealthcare Strategy & Trends and
Strategic Health Care Marketing
Health Care Communications' Information Resources

Bring your whole team for one low price!

Best and latest search engine strategies that make sense for your organization. Learn from two executives of a leading SEO firm. You’ll receive details on today’s critical organic search engine practices. Gain insights into the importance of Web site structure, site and page loading times, and the right type of links directed to your site. Get tips on how to maximize the benefits of social networks and local involvement. And hear how the proper use of video, images, and news releases can aid universal search.

How Detroit Medical Center shifted funds from paid search to SEO and increased search engine traffic by 36 percent. You’ll learn how the organization identifies the most popular keywords, reviews and rewrites Web site content to enhance relevance for search engines, and incorporates SEO copywriting best practices in all of its work. These efforts resulted in an increase of 64 percent in site traffic in 2010. You’ll also learn how the organization has integrated social media with SEO initiatives.

How OhioHealth has used social media channels, a local search focus, and changes in keyword terminology to drive SEO. You’ll hear how changes in keyword terms and phrases, along with a local orientation, led to increased traffic to deep Web pages and targeted microsites. How Twitter contests, postings of videos on YouTube, and Facebook activities sharply lifted search results. You’ll also gain insights about optimized press releases and the system’s transition to a new Web site. In total, SEO initiatives have boosted site traffic by 20 percent in two years.

Results and insights from a national survey of 160 healthcare organizations. You will learn how often Web sites are optimized for search engines, what linking and engagement strategies are used, how search engine rankings are tracked. Expenditures for an outside agency, satisfaction with SEO efforts, and more.

.WHO WILL BENEFIT

This special audio conference will benefit professionals who have a stake in maximizing the potential of their organization’s Web site to drive revenue.

• Marketing and Business Development Executives
• Webmasters
• e-Health Directors
• Chief Technology Officers
• Product and Service Line Managers

SPEAKERS

Kenneth Bearden
Corporate Marketing Director
Detroit Medical Center

Mark Gothberg
Editor, eHealthcare Strategy & Trends
Rye, NY

Mark Jackson
President & CEO, Vizion Interactive
Irving, TX

Josh McCoy
SEO Specialist, Vizion Interactive
Irving, TX


Adrienne Shinn
Director, Digital Marketing & Communications
OhioHealth, Columbus

WRITTEN MATERIAL

Audio conference attendees will receive written presentation materials, including results of the national survey on search engine strategies.

Click Here to Order