Special Live Audio Conference 
March 10, 2010

How to Develop a Successful Mobile Strategy

Web Sites and Applications for Healthcare

Today’s consumers want information anywhere, anytime. Consider these facts:

• Nearly every American older than 12 has a cellphone.
• Smart mobile devices are red-hot. Think iPhone, BlackBerry, Palm.
• While Internet penetration has flattened, mobile applications continue to grow.
• Mobile communications has become an integral part of a person’s work and personal life.
• A next step for mobile communications is integration with an individual’s health life.
  

In this new audio conference, you will learn how to tap into this important new trend. You’ll find out how you can profit from extending your Web site to a new environment and using multiple mobile applications to communicate with key constituents. Doctors, patients, employees, community leaders, and new prospective customers.

Messages sent to mobile devices can generate an immediate response, a fact already recognized by marketers in many industries.

This information-rich conference will detail the many business, clinical, and marketing applications possible with mobile communications. You’ll get information on how to formulate a winning mobile strategy, develop a mobile Web site, and deploy key applications. You’ll also get insights into the ways early industry adopters are profiting from their initiatives in mobile communications.

  Wednesday, March 10, 2010
1:30-3:00 Eastern Time
12:30-2:00 Central Time
11:30-1:00 Mountain Time
10:30-12:00 Pacific Time

Sponsored by eHealthcare Strategy & Trends and
Strategic Health Care Marketing
Health Care Communications' Information Resources

Bring your whole team for one low price!

• The latest trends in mobile device use. You will learn about the growth and penetration of various devices, especially smartphones. Understand what applications are driving personal and business use. Find out how other industries are using mobile applications to boost consumer loyalty and support marketing initiatives.

• How an Indiana system developed a comprehensive strategy to enhance customer relations and support patient care and safety. Community Health Network’s mobile site has 11 different features so far. You’ll get details on the step-by-step process the health system followed in selecting and developing features. Hear about four key applications being tested to provide patient emergency information, physician-to-physician referrals, help for on-call physicians, and personalized medication management.

• How three other healthcare organizations implemented their mobile communications strategy. You will hear about the experiences of Sharp HealthCare in California, HCA Florida, and North Shore-LIJ in New York.

• Numerous mobile healthcare applications and opportunities for using mobile to support marketing campaigns. Prescriptions, personal logs, medical encyclopedias, calorie trackers, and more.

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WHO WILL BENEFIT

Anyone who’s interested in mobile communications for the purposes of relationship marketing, branding, integrated marketing, staff recruitment, employee communications, professional and patient education, public relations, viral marketing, external stakeholder communications, or community health education.

• Marketing, Community Relations, and PR Directors
• Webmasters
• e-Health Executives
• Patient and Community Education Leaders
• Human Resources Executives
• Business Development Directors
• Service Line Managers
• Medical Education Officers
• Physician Leaders

  
  

SPEAKERS

Mark Gothberg, Editor, eHealthcare Strategy & Trends, Rye, NY

Dan Rench, Vice President of e-Business and Web Marketing, Community Health Network, Indianapolis

HOW THE AUDIO CONFERENCE WORKS

1. After you register, you will receive an e-mail confirmation with details on how to participate in the audio conference. You will be given a toll-free number and an ID password/PIN that will give you access at 1:30 p.m. Eastern time on Wednesday, March 10, 2010.

2. There is no limit on the number of people on your team who can listen to the audio conference from one speakerphone dial-in connection. However, each phone line requires a separate registration.

3. You will receive presentation materials in PDF via e-mail. Make copies for every member of your team.

4. Listen to the audio conference while you follow along with the presentation materials.

5. You will have an opportunity to ask probing questions during the last 30 minutes of the conference.

WRITTEN MATERIAL

Audio conference attendees will receive written presentation materials.

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