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About Us

Plain-English Health Care serves marketers, strategists, communicators, digital specialists, planners, C-suite executives, and business development professionals at hospitals, health systems, physician groups, and other heathcare organizations.

We explore, examine, and celebrate the most impactful, cutting edge initiatives at healthcare organizations to make our members more informed and their organizations more successful.

Products and Services

  • eHealthcare Leadership Awards: This leading awards program recognizes the very best websites, digital communications, and business improvement initiatives of a wide range of healthcare organizations.
  • eHealthcare Strategy & Trends:  For over 18 years, eHealthcare Strategy & Trends has helped healthcare organizations get the most out of their digital strategy by cutting out the hype and providing tools, insights, and expert advice to focus on achieving positive ROI. (Visit the eHealthcare Strategy & Trends site to learn more.)
  • Strategic Health Care Marketing:  Since 1984, Strategic Health Care Marketing has provided news, analysis, and interpretation of events shaking the ever-changing health care services marketplace. (Visit the Strategic Health Care Marketing site to learn more.)
  • Webinars: Online conferences are held each year to provide important, topical information of concern to the healthcare industry. 

  • Advertising and Sponsorships:  Plain-English Health Care offers select vendors unique opportunities to reach our highly qualified niche audience. These include ezine sponsorships, demand generation programs where we provide your content assets to our audience with registration, and year-round visibility through sponsorship of the eHealthcare Leadership Awards. (Contact us to learn more.) 
  • Vendor Resources: A compilation of recommended agencies and vendors that can assist health care organizations in a wide range of marketing development initiatives is available.

Plain-English Health Care is a division of Plain-English Media LLC. 



Matt Humphrey

Matt is president and founder of Plain-English Media and publisher of Strategic Health Care Marketing and eHealthcare Strategy & Trends. He has more than 20 years of experience in publishing and marketing. He received his BA from the University of California at Los Angeles and his MBA from the University of Pennsylvania's Wharton School. 


Mark Gothberg
Chairman Emeritus
2017 eHealthcare Leadership Awards

Mark GothbergMark is chairman emeritus of the 2017 eHealthcare Leadership Awards and previous editor of eHealthcare Strategy & Trends. He has more than 35 years of operational, financial, and marketing experience in a range of industries. Mark is a graduate of the University of Connecticut with a degree in chemical engineering and holds an MBA from the Columbia University School of Business in New York City.

Contact Information

Plain-English Media
909 Marina Village Pkwy. #183
Alameda, CA 94501
(866) 641-4548

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Our eHealthcare Leadership Award Sponsors

Influence Health

Aha Media Group
Private Health News
White Rhino