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Posts From September, 2015

Total Market or Total Mess?  

Tuesday, September 1, 2015 2:35:00 PM
by Andy Bagnall In nearly 20 years in the multicultural health care space, my company has seen the industry use many different strategies – with varying degrees of success – to capture diverse patient populations and increase sales. The newest kid on the block these days is the idea of taking a total market approach. This approach considers all patients, including multicultural... read more
 

 

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