Wednesday, November 30, 2016 9:39:00 AM
by Rachel Polhemus
Being a Chief Marketing Officer in healthcare has always provided its own unique set of challenges. It has been an industry in which competition was subtle and marketing efforts focused on general reputation and long-term results. CMOs weren’t expected to be bold risk-takers.
This of course is changing as patients are evolving into internet-savvy consumers who make... read more