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Welcome! Since 1984, Strategic Health Care Communications has been supplying marketing, communications, and business development information of vital concern to health care organizations. This Web site will provide you with extensive information on our products and services.
 
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    Strategic Health Care Marketing Strategic Healthcare Marketing Logo
     
    Read ArticleMinnesotans Go e-Shopping for Health Care with Carol
     Carol is a new online mall where consumers can browse, compare, and select health care services, view base prices (including estimated in-network and out-of-pocket costs), and search clinic locations.
    Read ArticleThe Health Care Challenge: What Can Marketers Learn from Consumer Trends?
     Marketers, today more than ever before, have the opportunity to learn from consumer trends and behavior and re-invent how they talk, and importantly, listen to their new audience in planning services.
    Past ArticlesSee a List of Past Articles
     
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    Read ArticleWhy Campaign-Based Search Marketing Has the Best ROI
     Instead of thinking of search marketing as a different animal, integrate it with your existing campaigns. To do this well, you'll need three things...
    Read ArticleBlogs and Healthcare: A Recipe for Success
     Blogs provide an easy way to engage in a direct dialogue with patients, health seekers, and others, which can potentially enhance your organization’s brand, increase its goodwill in the community, and improve search engine rankings.
    Read ArticleSee a List of Past Articles
     
     
    Health Care Communications
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    Building Powerful Health Care Brands

    How Hospitals and Other Entities Can Establish and Maintain Brands That Differentiate Their Organizations and Resonate with Audiences

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    Driving Profitable Traffic to Your Healthcare Web Site: Search Engine Strategies to Connect with Key Targets

    Special live audio conference on April 23. Experts Show You Ways to Super-Charge Your Organic and Paid Search Efforts.

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