Strategic Health Care Communications

Welcome! Since 1984, Strategic Health Care Communications has been supplying marketing, communications, and business development information of vital concern to health care organizations. This Web site will provide you with extensive information on our products and services.

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Strategic Health Care Marketing


	Mapping Opens Hospitals' Eyes to Patient Experience
	Experience mapping, a qualitative research approach, is helping organizations tweak services and facilities to improve satisfaction and drive more business.
	The Health Care Challenge: What Can Marketers Learn from Consumer Trends?
	Marketers, today more than ever before, have the opportunity to learn from consumer trends and behavior and re-invent how they talk, and importantly, listen to their new audience in planning services.
	See a List of Past Articles

eHealthcare Strategy & Trends


	Health Plans Look to the Internet As the Future
	Of all the healthcare organizations betting on the Internet today, none are as optimistic or committed to information technology as health plans.
	University of Michigan Connects People to Clinical Research Studies Via the Web
	Finding clinical research studies can be a chore for would-be participants, even Internet-savvy ones who excel at utilizing search engines.
	See a List of Past Articles

Health Care Communications

11 Heritage Lane, PO Box 594

Rye, NY 10580 (T) 914/967-6741

Web Awards

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Now in its ninth year, the industry's leading awards program that recognizes the best of the Web.

Exclusive Report

Building Powerful Health Care Brands

How Hospitals and Other Entities Can Establish and Maintain Brands That Differentiate Their Organizations and Resonate with Audiences

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Audio Conferences

Search Engine Strategies for Healthcare Web Site

Advice and insights to maximize your organic and paid search efforts.

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– FEATURED PARTNER –

Private Health News’ (PHN) award-winning eNewsletters and CRM/Marketing tools help hospitals build ongoing, targeted relationships with consumers based on their specific health interests, while promoting providers' programs, services and physicians. PHN's new physician e-relationship tool, MedNews Plus, provides breaking medical news and free CME/CE to physicians/nurses by specialty, with targeted messaging capability.

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