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Plain-English Health Care serves marketers, strategists, communicators, digital specialists, planners, C-suite executives, and business development professionals at hospitals, health systems, physician groups, and other healthcare organizations.

We identify, examine, and celebrate the most impactful, cutting edge initiatives at healthcare organizations. We keep our member organizations better informed and make their organizations more successful.

Home of the eHealthcare Leadership Awards, this site also provides information on our publications, Strategic Health Care Marketing and eHealthcare Strategy & Trends, our webinars, and our sponsorship and advertising opportunities.

Blog: What’s Happening in eHealthcare

Plain-English Health Care

Why Aren’t Consumers Looking to Hospital Websites for Patient Education?

By Heather Noack
When your patients have questions, where do they get their information? Google, Bing, Facebook, Pinterest, blogs? As providers, it is important that patients can quickly find medically accurate and up-to-date information from a credible source – and that source should be your organization.

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Healthcare webinars

Attract More Patients to Your Healthcare Organization:
How Ochsner Health System Leverages Technology to Proactively Manage Online Reputation — and How You Can Too

with the right technology, organizations can gain control over their information, and consumers benefit from access to current, comprehensive, and accurate information when choosing a doctor.

Join us for a webinar on March 14 and learn how Ochsner Health System uses a technology solution to proactively manage its online presence — and ensure it is a consistently strong contender for consumers’ attention when seeking a provider.

In just 60 minutes, you’ll hear a case study and get a roadmap to an improved online funnel for new patients at your healthcare organization.

Learn More or Register Now »


Featured Partner

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Influence Health

Influence Health provides the healthcare industry’s only integrated digital consumer engagement and activation platform. The Influence Health platform enables providers, employers and payers to positively influence consumer decision making and health-behaviors well beyond the physical care setting through personalized and interactive multi-channel engagement. Since 1996, the Birmingham, AL-based company has helped more than 1,100 provider organizations influence consumers in a way that is transformative to financial and quality outcomes.

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Our eHealthcare Leadership Award Sponsors

Influence Health

Aha Media Group
Private Health News
White Rhino