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Welcome! Since 1984, Strategic Health Care Communications has been supplying marketing, communications, and business development information of vital concern to health care organizations. This Web site will provide you with extensive information on our products and services.
 
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    Strategic Health Care Marketing Strategic Healthcare Marketing Logo
     
    Read ArticleMapping Opens Hospitals' Eyes to Patient Experience
     Experience mapping, a qualitative research approach, is helping organizations tweak services and facilities to improve satisfaction and drive more business.
    Read ArticleThe Health Care Challenge: What Can Marketers Learn from Consumer Trends?
     Marketers, today more than ever before, have the opportunity to learn from consumer trends and behavior and re-invent how they talk, and importantly, listen to their new audience in planning services.
    Past ArticlesSee a List of Past Articles
     
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    Read ArticleHealth Plans Look to the Internet As the Future
     Of all the healthcare organizations betting on the Internet today, none are as optimistic or committed to information technology as health plans.
    Read ArticleUniversity of Michigan Connects People to Clinical Research Studies Via the Web
     Finding clinical research studies can be a chore for would-be participants, even Internet-savvy ones who excel at utilizing search engines.
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