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eHealthcare Leadership Awards

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Plain-English Health Care serves marketers, strategists, communicators, digital specialists, planners, C-suite executives, and business development professionals at hospitals, health systems, physician groups, and other heathcare organizations.

We explore, examine, and celebrate the most impactful, cutting edge initiatives at healthcare organizations to make our members more informed and their organizations more successful.

Home of the eHealthcare Leadership Awards, this site also provides information on our publications, Strategic Health Care Marketing and eHealthcare Strategy & Trends, our webinars, and our sponsorship and advertising opportunitites.

Blog: What’s Happening in eHealthcare

Plain-English Health Care

Why Aren’t Consumers Looking to Hospital Websites for Patient Education?

By Heather Noack
When your patients have questions, where do they get their information? Google, Bing, Facebook, Pinterest, blogs? As providers, it is important that patients can quickly find medically accurate and up-to-date information from a credible source – and that source should be your organization.

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Healthcare webinars

The 4 Pillars of Online Reputation Management for Healthcare Organizations

Watch this on-demand webinar and discover how to optimize your online presence.

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Featured Partner

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Buxton is the industry leader in consumer analytics. Our analytics reveal who your patients are, where more potential patients are located and the value of each patient. Healthcare organizations rely on our insights to optimize their marketing strategies, align service lines with market demand, and make long-term strategic planning decisions. Through the Buxton Analytics Platform and SCOUT application, providers can visualize location, market and patient information. The platform provides a centralized view of patient and growth strategies across marketing, strategy, real estate and operations departments.

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Our eHealthcare Leadership Award Sponsors

Influence Health

Aha Media Group
Private Health News
White Rhino