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Plain-English Health Care serves marketers, strategists, communicators, digital specialists, planners, C-suite executives, and business development professionals at hospitals, health systems, physician groups, and other healthcare organizations.

We identify, examine, and celebrate the most impactful, cutting edge initiatives at healthcare organizations. We keep our member organizations better informed and make their organizations more successful.

Home of the eHealthcare Leadership Awards, this site also provides information on our publications, Strategic Health Care Marketing and eHealthcare Strategy & Trends, our webinars, and our sponsorship and advertising opportunities.

Blog: What’s Happening in eHealthcare

Plain-English Health Care

Why Aren’t Consumers Looking to Hospital Websites for Patient Education?

By Heather Noack
When your patients have questions, where do they get their information? Google, Bing, Facebook, Pinterest, blogs? As providers, it is important that patients can quickly find medically accurate and up-to-date information from a credible source – and that source should be your organization.

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Healthcare webinars

Population Health + CRM:
A Winning Formula for Behavior Change

Gain an understanding of behavior change theory and see how you can practically deploy a population health strategy through customer relationship management (CRM) campaigns in this on-demand webinar.

Learn More or Watch Now


Featured Partner

BroadcastMed Logo


BroadcastMed, Inc. is a leader in digital physician engagement. We help the world’s leading healthcare brands create, develop and distribute trusted educational content designed to engage, educate and inspire healthcare providers. Our clients rely on us to deliver measurable results and expand their reach via the BroadcastMed Network and its distribution partners.

Learn More


Our eHealthcare Leadership Award Sponsors

Influence Health

Aha Media Group
Private Health News
White Rhino